Once confined almost exclusively to the domain of eBay purchases, PayPal has since transcended virtually all online markets and is arguably the simplest and most prevalent payment method online. There are some consistent advantages to implementing PayPal in your online business – and some of these are shown below.
Low Operating Costs
At the basic level, you’ll incur no costs if you generate no transactions – costs are per transaction. This compares favourably to traditional merchant accounts which have substantial setup fees and monthly standing charges. For startups, this can be a powerful tool in the battle to keep costs down.
Paypal is one of the strongest brands on the internet. Most people who already purchase online will be familiar with PayPal; using PayPal on your site is a good way to build trust and instill confidence in your customers.
Higher Conversions with PayPal Express
In addition to standard PayPal payments, it’s possible to implement PayPal Express. This manifests in the form of a customer-reassuring Paypal button on product and/or shopping basket pages. Using PayPal Express, the user simply logs in to their PayPal account and is returned to your site, with their account information passed back – thus massively reducing the time spent in the checkout process. This streamlines the process for customers – increasing satisfaction whilst conversions can increase by as much as 31%.
Integration & Customisation
All major ecommerce platforms have PayPal already integrated. However, it may be the case that PayPal is needed on a bespoke platform or changes or enhancements are needed on an existing ecommerce system – this is where we can help. We have been building and maintaining PayPal integrations for many years and as PayPal Partners are able to develop custom solutions to meet any requirement.
Please do contact us for a chat if you would like to integrate PayPal into your site or system or would like to enhance an existing integration.