The visual and corporate identity of any transport company is of great importance. With every transport company, a consistent identity which conveys the important values of the organisation is essential. Designing the right identity that encapsulates these values simply that can be applied throughout the business is an important task. We understand this importance.
Livery design is an important part of any transport company’s identity. It’s also one of the largest marketing canvasses available to most businesses. Getting the design of livery and vehicle graphics right is crucial to the wider success of any transport brand.
Often overlooked, transport brands need to not only apply their values to physical entities such as vehicles, stations, street furniture, leaflets and timetables – but they must also be aware and progressive in their use of digital media. Effective use of the brand online, coupled with effective and valuable websites, social communication and apps can lead to a much stronger relationship with customers, with reduced customer service interaction. Increasing dissemmination of information via online activities can reduce the need for more costly traditional forms of marketing or promotion. Maintaining good social connections with customers online can improve response times to customer concerns whilst improving trust and public perception of the brand.
Branding for Rail
In the ever changing rail business environment, it’s important to ensure that rail services are marketed effectively. We understand that this doesn’t just mean making yourself known to passengers but does in fact encompass a great many things from understanding the target market at tender stage through to ensuring RVAR and DPTAC compliance at implementation.
Our approach is to match a solution to a client’s specific requirements both in terms of the operating franchise and project scale. We are able to produce quick visuals for tender or develop every aspect of a brand in response to context studies, disability regulations and the client’s wider vision for the business.